Facebook and Google+
After this week’s readings I began to explore Facebook’s graph search function and found it to be a really fun tool to search for cats which is my favorite way to spend time on any social media platform. Yes I am one of those people. I can also see how graph search can be used for business purposes as well. It’s a listening tool that I can introduce to the USPS social media team which will help us tailor better content as we move forward.
Google+ is not a social media platform the United States Postal Service uses at this time, and I am still not convinced that Google+ is the superstar social media site it’s cracked up to be. Sure the format is bright and streamlined, perhaps a little more pleasing to the eye than Facebook. Yet I think it’s going to take a lot more time using it and really delving in to make the switch. Actually it’s not all about making a switch its more about mastering each social media platform so they all interact with one another. For the purposes of learning for the class we have created a google+ account and so I am learning to navigate the site. Still not quite sure about Google Authorship and how that will help my social media presence. In fact I am not so sure I really want better search engine optimization for my personal profile.
Having good graphics to go along with your posts is key to having people click on your content. I have put this into practice. Pinterest is a great place to get good graphics and google+ is a great tool for this as well.
I used the following two strategies to drive engagement I asked followers to “Like” a little bird graphic and I got a few people to click like so that worked. Also using Fill-in the Blank is a way to get a conversation going and drive engagement.
What strategies have you used to drive engagement to your social media sites?
Have you tried the Google Authorship tool and if so have you found it helpful?
- What Can Facebook Graph Search Bring To Your Business? (nismonline.org)
- Cheat Sheet for Facebook Graph Search (detart.wordpress.com)
- How Google will Destroy Facebook with Search…Or Will It? (thesocialbusiness.com)