You Tube—Pinterest–Search Engines Not to be Ignored!
Just recently, and I mean very recently had I heard of “Vine.” I read about it as a requirement of a course I am currently taking on social media. In reading about Vine, (Twitters Sharing App) I learned that 5 new videos are tweeted every second which got my attention. Prompting me to eagerly visit Vine for the first time. About 3 hours later, I emerged bleary eyed and knowing first-hand what it was all about. Mesmerized by the “best of” series, which included people singing, scaring each other, cute animals and outlandish pranks. Thoroughly entertaining, yet I can’t help but conclude it’s just for fun.
I am happy to report the US Postal Service is, in fact, on You Tube. Some content is clearly placed there via USPS Corporate Communications while other videos are not. The Link on the bottom is an example of a locally made video that shows viewers what it’s like in a day of employment for a Letter Carrier. Nice job, but I can tell the content is not produced by the Official USPS Corporate Video library which can be viewed by clinking the first LINK.
With You Tube being more popular than ever and with 4 billion hours of viewing every month, it makes sense for my organization to begin paying much closer attention to this platform. Not so sure though that a USPS video could actually become “viral” except perhaps within our own community. I have tested the virility theory sharing the Postal Service’s recent TV commercial on my personal and class Facebook page without much interest or engagement. I also tried sharing a music video on my personal Facebook page and asked for views and shares in support of a personal cause and again, not much engagement. Evidence I am not quite hitting the mark yet.
On a personal note I use You Tube all the time as a search engine which supports the notion that it has not become the #2 Search Engine in the world of social media. You Tube has supplemented my course learning’s by adding the visual how-to which I needed so badly as navigating through the course materials. Many of the videos regarding how to “Word Press” are excellent. I have used You Tube to try and tackle a new Samsung camera and Logitech webcam; both still a work in progress. Videos are a great supplement to reading a book of instructions or owner’s manual. Who wants to read an owner’s manual when others are willing to do it for you, and put it on video, better yet? I say yeah for You Tube, so glad that it’s here as a resource. Plus there are wonderful videos of cats, kittens, and small furry and not so furry animals that are just plain cute.
Love this site too, very easy to use which is probably why Pinterest users are on the site an average of 98 minutes a month. After a quick search I was extremely happy to see the US Postal Service indeed has a Pinterest account. Although I am not sure yet how it’s populated I plan to find out going forward. I am also going to suggest that we definitely share holiday content this year on Pinterest. Holiday is the time to ship packages and many times it’s the women of the household who do the shipping. With that said we have an audience of woman in the age ranges of 25-54 who most likely would love to view holiday stamp images ahead to time along with a link to how to get Free Priority Mail boxes delivered right to their homes free of charge. Here is the Link to the USPS Pinterest board.
Lastly Photographs as discussed by C. C. Chapman. There are most definitely times when you need a professional photographer. I have learned this so many times throughout my career at the Postal Service the hard way. Not everyone is a photographer even when supplied with the very best of equipment. Of course I nice camera helps, but it does not make the shot. If you are reading this blog post you can view my photography skills under the Quick Shots 4 You section. Enough said…..