Post with a Purpose
As hard as I try reaching social media viriality or even coming close, so far I have not had much success. So what is the Key? I reviewed several excellent articles recently that provided some really valuable tips and even roadmaps on how to create content for viriality. Here are few of the most valuable strategies to follow for anyone who wants to be among those who have gone viral.
Let’s face it, our goal is to have our content spread across as many digital platforms we can reach, however, if we don’t have share buttons before and even after each post how can anyone share our posts. So basic number #1 is use share buttons.
We also need to consider if what we are posting is practical and can the people who are following us or reading our blogs or posts can actually use the content we are posting. We also should plan posts for consistency and quality. That way we can build relationships and a community that will be more willing to share our content.
Each time we post content presents an opportunity to reach virality so think about these strategies as well. To get contagious, we must be positive and try to evoke high emotions of the people who are reading our material. What about offering uplifting content? Let’s try and inspire people who are reading our content for the short time that we have their attention. Sad to say, we all know there are lots of very unhappy people out there; perhaps we may even be counted as one of them, from time to time. I have shared plenty of inspirational content many times; it makes me feel good to share it. And if I am the one who posted the content and it gets shared, it makes me feel great. Remember any content we post affords us the opportunity to make a difference in someone’s life.
Are we getting emotional? Think about if our content is engaging our readers with Awe, Anger, Anxiety or even fear of loss? How about surprise, joy or lust, all emotions that can create high arousal. All 6 articles touted the importance of the importance of capturing the attention and engaging our followers with emotion as quickly as possible. Carson Ward tells us that anger wins the award as the most viral emotion and when you pair that with a controversial topic you have a recipe for viral success.
Kelsey Libert also shares her secret recipe for creating viral as to create something viral; our content must have the ability to spread in a way that creates massive attention. Content that will boost you above the writhing masses.
We also need to consider how shareable is our content, have we included a title the will pique the interest of the readers, and get them to click-through to see what we have got to say. Think about your total available market and remember that the viral cycle last only about 1-2 days. So if you don’t get the reaction you are looking for move on and try again.
With all these great tips from the 6 authors in this week’s readings we’ve got lots of great advice to get started. I myself tried humor and emotion in my social media posts with some very encouraging results. The difference in this week’s posts and posts of social media past was this week posts had a purpose.
Time to think about going Viral:
Do your social media posts have a purpose?
What emotions have you tried to evoke from your followers?
Have you ever tried to evoke anger in your followers and if so what was the subject of the content?
- Why Content Goes Viral: the Theory and Proof (moz.com)
- Viral Content: Stacking the Deck in your Favor (marketingmavenfl.wordpress.com)