Boxing Clever-(Social Media Analytics) -The Old- One- Two

How-To-Get-Your-Next-3-Clients

After reading six articles and viewing one Infographic in an effort to try to take my best shot at Social Media Analytics, my conclusion is that…..in theory, it makes a lot of sense for a business to use these tools to track and learn how to listen to their social media audience. Don’t get boxed into a corner in trying to choose one site because it may take significant amount of time to determine which one of the Social Media Analytic platforms fit your needs. Be it your personal brand or a new client you are trying to land, without a doubt  you are stepping into the ring.  Now to prepare for the bout.

We have all used Google to search subjects and have been frustrated at all the “noise” versus content we receive back, (Ads, something not even close to our search subject, even the Yellow Pages pop up ) we have all been there. This can lead to frustration and make us want to throw in the towel let us remember Social Analytics is a way to cut down on that “noise” and get in there.

boxing-gloves1

Before the bell rings, we must prepare ourselves mentally by thinking about: Time….If you are in the business of Social Media, and Social Analytics  you can save yourself  a lot of time, especially, when you have no time, by taking a few tips.  If you are trying to land a new client or keep an existing client happy, Social Analytics makes the art of social listening and its data, a lot easier to get your hands on. Social Analytics provides a tool to target WHO is listening, WHAT is important to them and what they are TALKING about. Simply knowing that your clients brand was mentioned is not enough to win, knowing in what context, can give you that extra shot you may need to win over a new client or retain one.

Before you step in the ring, remember to learn the lingo. Social Media Analytics provides a platform to do just that. Even if you only have a day to train, Social Analytics can at least make you confident enough that you can hold your own. Don’t let anyone beat you to the punch, get in there and learn the art of Social Media Analytics, now get in there…Ding, Ding Ding.

Which Analytics tool should you use to prepare? That all depends on the time you are willing to put in to train:

Social Media Knock-Out!

To land the client, win the belt, or retain your title you need to be on “Social Ears.” Socials Ears is an on-line subscription based system that blends traditional social listening technology that scans social media channels such as Twitter/Facebook/LinkedIN with content analysis technology that just started to be used by advanced search engines. Having inside information like this before you step into the ring will give you a considerable advantage over your opponent or any challenger.

For those of us not about to take on a prize-fight but still want to be a contender we can check out the following (Free Apps) to train for any upcoming social analytics challenge we may be facing:

Hootsuite-(Free)-Manage multiple network and platforms in order to measure engagement, even specific campaign results. It’s easy to use and you can monitor up to five profiles.  (Knock-out)

Buffer-(Free)-Sharing platform helps you to schedule sharing therefore allowing you to have someone in your corner. Buffer will help you schedule posts, tweets and content before the bell rings.

Let’s Get Ready to R…….

After reading six articles and viewing one Inforgraphic in an effort to try and take my best shot at Social Media Analytics my conclusion is that…..in theory it makes a lot of sense for a business to use these tools to track and learn how to listen to their social media audience. Don’t get boxed into a corner in trying to choose because it may take some significant amount of time to determine which one of the Social Media Analytic platforms fit your needs. Be it your personal brand or a new client we represent stepping into the ring, we all need to prepare for the bout.

We have all used Google to search subjects and have been frustrated at all the “noise” versus content we receive back, (Ads, something not even close to our search subject, even the Yellow Pages pop up ) we have all been there. This can lead to frustration and make us want to throw in the towel let us remember Social Analytics is a way to cut down on that “noise” and get in there.

Before the bell rings, we must prepare ourselves mentally by thinking about: Time….If you are in the business of Social Media, Social Analytics can save you a lot of time, especially when you have none. If you are trying to land a new client or keep an existing client happy, Social Analytics makes the art of social listening data a lot easier to get your hands on. Social Analytics provides a tool to target WHO is listening, WHAT is important to them and what they are TALKING about. Simply knowing that your clients brand was mentioned is not enough to win, knowing in what context can give you that extra shot you may need to win over a new client or retain one.

Before you step in the ring, remember to learn the lingo. Social Media Analytics provides a platform to do just that. Even if you only have a day to train, Social Analytics can at least make you confident enough that you can hold your own. Don’t let anyone beat you to the punch, get in there and learn the art of Social Media Analytics, now get in there…Ding, Ding Ding.

Which Analytics tool should you use to prepare? That all depends on the time you are willing to put in to train:

To land the client, win the belt, or retain your title you need to be on “Social Ears.” Socials Ears is an on-line subscription based system that blends traditional social listening technology that scans social media channels such as Twitter/Facebook/LinkedIN with content analysis technology that just started to be used by advanced search engines. Having inside information like this before you step into the ring will give you a considerable advantage over your opponent or any challenger.

For those of us not about to take on a prize fight but still want to be a contender we can check out the following (Free Apps) to train for any upcoming social analytics challenge we may be facing:

Hootsuite-(Free)-Manage multiple network and platforms in order to measure engagement, even specific campaign results. It’s easy to use and you can monitor up to five profiles.  (Knock-out)

Buffer-(Free)-Sharing platform helps you to schedule sharing therefore allowing you to have someone in your corner. Buffer will help you schedule posts, tweets and content before the bell rings.

Let's Get Ready to R.......

Let’s Get Ready to R…….

Klout- (Free)-Measures your on-line Klout through the most popular social media forums. (Pound for Pound) you can get an easy to understand score.

There is an entire world of Social Media Analytic sites that anyone can use to prepare for the next big prizefight. Some of the analytic tools are free and easy to use, while others I have not chosen to mention in this post are complicated and would require a champ to be able to begin pounding away for results. As a Lightweight, for now, I am staying in my corner. Pull up a seat, and make it a ringside seat to explore your many options to become a Social Analytics champ.

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Posted on October 17, 2013, in Lessons Learned and tagged , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Darlene,
    I was overwhelmed reading about all of the social analytics tools that are available, but I do think they are important and people need to explore them to determine what will work best for their brand and what they are trying to do.

    Like

    • Emily:

      Agreed, I think social analytics are important but also time consuming. I see now why social media is a full time job. Its an art and a true job skill you have to own coming into the job market today. Thank goodness I have wonderful job in communications. Truly I would really be struggling in this field, the pressure.

      Thank you for reading my post…I shall read yours now.

      Like

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