I’ll have a Coke please

Coke in a Cup

Coca Cola always looks so refreshing!

The multinational company I chose to create a list of keywords for was the Coca Cola Company. Everyone recognizes the brand of Coca Cola, definitely an international company whose brand is recognizable worldwide. A Google search brings you right to their website where information about its products can be viewed in your preferred language.

No matter what country or region, who does not love a Coke?

A Google search of the following words resulted in:

Coca Cola

http://us.coca-cola.com/

<title>Coca-Cola</title>

<img src=”/content/dam/coca-cola/KO-background-header.jpg

<img src=”/content/dam/coca-cola/logo.png” alt=”Coca-Cola”/>

<img src=”/content/dam/coca-cola/dropdown-coca-cola-lo
<a href=”http://thecoca-colacompany.com/?WT.cl=1&WT.mm=top-left-menu2-tccc-red_en_US” target=”_blank”>
<img src=”/content/dam/coca-cola/menu-logo-coca-cola-company.png“/>

In addition there were 12 more Coca Cola keywords on the front page alone. Too many to mention throughout the whole website.

Coke

Simply putting the word Coke in Google brings you to the same website: http://us.coca-cola.com/

// <![CDATA[
src=”/etc/designs/coke/main/js/html5shiv.js”>
// ]]>
// <![CDATA[
src=”/etc/designs/coke/main/js/selectivizr.js”>
// ]]>
// <![CDATA[
src=”/etc/designs/coke/main/js/respond.min.js”>
// ]]>
// <![CDATA[
src=”
// ]]>/etc/designs/coke/main/js/require.js“></script>
In addition there were 9 more Coke Keywords in the coding on this page.

Coke Zero has it’s own web site.

http://www.cokezero.com/

Diet Coke

http://www.dietcoke.com/  Diet Coke has its’ own website and the coding was much like with Coca-Cola, it’s embedded throughout.

Cola

http://www.cola.org/ search brought me to a website about COLA is the premier clinical laboratory education, consultation, and accreditation organization. I guess the word Cola is too generic.

http://us.coca-cola.com/  comes up as the 5th choice in this search.

Soft Drink

Searching the word “Soft Drink” the Coca-Cola official website comes up as the 11th choice in Google.

Soda

Searching the word Soda on Google brings up a few images of Coca Cola the brand but the official website does not appear. The 1st place holder for Soda on Google search results in http://finance.yahoo.com/q?s=SODA

POP

A Google search reveals the Wiki page first covering Pop music – Wikipedia, the free encyclopedia

en.wikipedia.org/wiki/Pop_music‎

Pop music (a term that originally derives from an abbreviation of “popular”) is a genre of popular music which originated in its modern form in the 1950s, deriving 

Soft drink – Wikipedia, the free encyclopedia

en.wikipedia.org/wiki/Soft_drink‎

A soft drink (also called sodapop, coke, soda pop, fizzy drink, tonic, seltzer, mineral, sparkling water, lolly water or carbonated beverage) is a beverage that 

I will have a Coke please.

Coca Cola = Refreshing

 

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Posted on January 15, 2014, in Web Research Methods. Bookmark the permalink. 8 Comments.

  1. Hi Darleen- All of your search words are ones I would have chosen. One thing that I thought was very interesting was that Diet Coke had it’s own website. Although coke and diet coke are sort of different, they are basically the same product. I am interested to know the motive behind creating an entirely different website. To me it would make sense to create a tab in the coke website that would lead you to the diet coke information. To play devils advocate, one reason why they may have two different sites is because diet coke and coke may attract two different types of customers. Diet coke may need to be marketed to a different group of people than coke. I would venture to say that females probably drink more diet coke while males probably tend to drink more coke, although that may not be necessarily true for everyone. I think coke has

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    • I was surprised as well with the Diet results…to me, being a female….I can honestly say that the phrase “I will have a Coke” really means a diet. Your response regarding men, most probably true, hey I bet we can look it up on Google.

      Recently, by mistake I was given a regular Coke at a drive-thru, yum, yum! I am so glad they made the mistake. Yes I know I should not drink regular soda and most of the time I stick to un-sweet ice tea, but boy oh boy, was that coke good.

      Thank you for taking the time to read my post, enjoy your evening.

      Like

  2. I am not surprised that Diet Coke, Coke Zero and Coca-Cola have separate websites. Even though they are owned by the same parent company, they are very separate brand identities. Fans of these brands almost become “devotees,” and are very passionate about their soda choice. People who love Coke get really devoted (for example, http://www.thecocacolalady.com/, who has her whole house decked out in Coke memorabilia). Look at our very own Dr. Selepak! He loves his Coke Zero and he’s certainly not alone. I’m also not surprised that Coke dominates its portion of search engine results pages. For goodness sakes, in certain parts of the country, the word “Coke” is used to refer to all kinds of soda: “I’ll have an Orange Coke.” Like you said, “cola” and “pop” are probably too generic to cover Coke in a search. We saw in the Mashable survey, Pepsi was one of the most engaging brands on YouTube, but Coke seems to be more a part of the national lexicon.

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  3. Darlene,
    Coca Cola has become synonymous for soda type beverages. Even though I prefer Pepsi, when ordering I think I almost always say “I’ll take a coke.” I think it makes sense that Diet Coke and Coke Zero would have different websites because Coca Cola is targeting different audiences with each of the major brands. IN regards to searching for pop it was probably too generic like Amanda said in her comment. I grew up in California and had never heard someone refer to soda as pop until I spent a semester studying in Indiana.

    Like

    • Hey Emily:

      Thanks for reading my post. I heard the term POP quite a bit growing up. Yet I must admit the word reminds me of the Andy Griffith show and good ole’ Mayberry. I was surprised that I had a hard time coming up with 10 keywords for Coca Cola. I would have thought it would have been much easier considering Coke is such a big part of our lives. Most of the time I drink Dunkin Donuts iced tea…but every once in a while I get on a coke kick. Currently drinking a lot of coke, not sure if it has something to do with the weekly reminders we get in the lecture.

      Like

  4. Your blog is quite refreshing Darleen.

    Coke has established a strong sense of brand messaging, brand awareness, and social influence with its target demographic. With a reported Klout score of 92, Coke has successfully evolved its social media marketing campaigns when other household names fail miserably with social media and SEO.

    http://klout.com/CocaCola

    Like

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