The USPS is Important to Most Surveyed
The surveys “The Check is in the Mail” and “The Check is in the Mail-2” delivered First-Class results for the USPS. I am happy to report that of those surveyed the majority feel the USPS is important to them. The actual question posed to both groups was “Please rate how important is the US Postal Service to you?” Respondents chose between Very Important, Important, Sort of Important, Not very Important or Not Important at all. Not one person, taking either survey answered Not very important at all!
Not Important at All
I really thought a few of those surveyed would have chosen that answer. I was betting all the folks who would take the survey were fellow students and I assumed most of you were in your thirties or younger. With that assumption I was thinking the younger you are the least likely you would be to use the USPS.
I was wrong on the assumption of age or perhaps my younger classmates chose not to participate. I was surprised that the average age category chosen on both surveys was 55 to 64? I could understand the average age of “The Check is in the Mail-2” survey would be older because I purposely asked that friends and family pass it on hoping for a Snowball result. That did not happen as the highest number of survey participants was 15, no snowball there, not even a small one.
Why two surveys? It was called to my attention that in the first survey, “The Check is in the Mail” the way in which I had posed questions 2, 3, 5 and 8 did not allow for all the possible answers. I created the questions thinking everyone visits their local post office and I assumed most everyone knows a lot about the USPS. Not true! So, I added an “I don’t know option and clarified the others. This exemplifies why researchers really need to think about the questions before we post a survey and open it to the public. We cannot assume every question is clear. To that end I will consider “The Check is in the Mail” a PRE-Test! “The Check is in the Mail-2” I will consider my RE-test.
The Results Are In
Results for “The Check is in the Mail-2” were a little surprising, here are the highlights: The highest age demographic taking the survey was 55 to 64 years of age. Of those 26.67% paid a bill using the US Postal Service in the same week. While another 26.67% can’t remember the last time they used the US Postal Service to pay a bill. (Perhaps due to their age!)
33% percent of those surveyed visited a post office this week, while another 33% went last month. That number might be higher than normal because I did not take into consideration the Christmas Holiday and therefore the number might be inflated. Across the board results for Question 4) How often do you purchase US Postage stamps resulted in 33% purchased every month, 33% purchased every six months and 33% purchase once a year.
66.67 % of those surveyed knew the correct price of a postage stamp which was impressive as the First-Class rate of potage had just gone up on January 26th and right before I posted the survey. 66.67% say they receive letter mail everyday while the same percentage receives a packages per month.
About half of those surveyed knew that the Postmaster General is Patrick Donahoe, while another half did not know who the Postmaster General was at all.
The last question asked was “When was the last time you wrote a letter or a card and sent it through the mail?” 54% said they mailed last month. 54% is most probably higher than at other times of the year as we just finished with the busiest time of the year for the USPS December. It would make sense to send out the survey once a quarter to see if the results differ.
The USPS is Important to Those Surveyed
The most important question in both surveys was “Please rate how important the US Postal Service to you?”
“The Check is in the Mail” 27.7% said it was Very Important while 63.64% said it was Important.
“The Check is in the Mail-2” 40% said it was Very Important while another 40% said it was Important.
In conclusion both surveys delivered good news for my organization. The USPS is Important or Very Important to those who took the survey. I thank everyone who participated and for their support of the United States Postal Service.