Search Me, it’s Ok!
Posted by darleenr
Yes I am Searchable!
To test out how “searchable” my personal brand is I was tasked with Google–ing it and I liked it! The results of my Google search solidly represent me both as a USPS Spokesperson and just as little ole’ me. This week’s study delved into Reputation Management and Customer Relationship Management and to conclude this week’s lesson we were to Google ourselves.
I was happy to see there was nothing cringe-worthy for Darleen Reid, Darleen Reid-DeMeo or either of my frequently used email addresses, email@example.com for business or firstname.lastname@example.org for school.
I was pleased with Google results for Darleen Reid, the name I most commonly use rather than my married name. Darleen Reid yielded my LinkedIn profile and my Google+ profile. Happy with the first two results these results followed:
Images for Darleen Reid—(Only one picture is actually me, an old picture I had up when I first posted my Google account last year)
My WordPress Blog
My personal Facebook Page
My Facebook page I created for University of Florida studies.
My Twitter Account
Some “other” Darleen Reid’s Pinterest Account.
My Pinterest Account
A Daily News Article from Aug 8, 2011 in which I am quoted regarding a USPS matter.
None of this content would be considered unprofessional, except perhaps for some of the content on my personal Facebook page. Like most, my personal Facebook page is just that, “personal” and has family photos and content that inspires me. There are no embarrassing photos or curse words, at least not of me or by me. I think I am safe!
I don’t think my employer would have any issues with my content as I rarely combine my professional and personal profiles. That being said there are rare times when I do, just the other day I shared USPS Facebook content on my personal page. It was the Priority Mail Pup, which melded nicely with my personal overall animal loving theme on my Facebook.
Then I proceeded to the next search of Darleen Reid-DeMeo and found pretty much the same results except these results reflected more work related material. Often times I put my full legal name and email address on Press Releases. Again my LinkedIn profile came up and both Facebook profiles. Sixth on the list shows Media Contacts on USPS.com, followed by a Press Release I created and then an article I was quoted in back in July of 2013.
There were a few oddities that popped up such as “cute baby names” and Advertisements for “Dish-TV,” “Vegas World,” “Escape on a Luxury Cruise” and how I can update my “Video player.”
A Google search of my work email address yields eight USPS Press Releases I created and was the contact for. I was happy with these and found no problem there. Finally I Googled my Gmail address which I created for the University of Florida. That search had no results? Not even my WordPress? That result was a little surprising.
All in all, no harm done regarding my reputation. I happy to report it does not need much management at this point, just continued oversight.
On a final note: My only concern is that my personal Facebook pops up in searches for Darleen Reid and Darleen Reid-DeMeo. Currently, the USPS is in the midst of drafting official guidelines of what is acceptable social media behavior for employees. Not sure how the final guideline will overlap onto my personal on-line space and I am not quite sure what my employer will think of all those cat pictures.