Out of the Dorm Room and Into the Boardroom–It’s a Hoot!
Hootsuite is a social media management system or “tool” for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
In simple terms; it helps one keep track and manage numerous social channels from one location. It can enable one to monitor what people are saying about their brand and help them respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates and reply directly.
Individuals can also use Hootsuite for managing one’s own social media accounts. Again, from one dashboard, Hootsuite allows one to review up to three personal social media profiles and analytics for each, free! For instance Facebook, Twitter and Linkedin data can be loaded up to the Hootsuite dashboard in a few simple steps.
Once installed Hootsuite will be your one-stop hub for viewing all your accounts. If you are not one to log in and out of all of your social media accounts for monitoring purposes, than Hootsuite may be your answer. The Hootsuite dashboard allows for easy viewing of all accounts at one site with just a couple of clicks…really!
What does it do?
Hootsuite allows one to manage, listen to and view numerous social networks from one simple interface. The most familiar being:
• Facebook Profiles, Events, Groups & Pages
• LinkedIn Profiles, Pages & Groups
• Google+ Pages (currently not personal profiles)
Users can also monitor, Foursquare, Myspace, WordPress blogs, Mixi (Japanese Social Network),Vimeo, via.me, reddit, StumbleUpon, Instagram, edocr, tumblr, evernote, flickr, get satisfaction, mailchimp, slideshare, storify (via 3rd party apps).
It takes a little effort, but one can get Hootsuite up and running in about 15 minutes. If you are a digital native you can do it in half the time.
Hootsuite, which asserts to be “so much more than a social media monitoring company,” was founded in 2008. Ryan Holmes is the CEO now, who then, was part of a group of Canadian developers that wanted to create a better social media experience. Holmes and his group accomplished just that when they created Brightkit. Interestingly the platform was later renamed Hootsuite when BrightKit turned to Twitter to “follower-source” a new name.
Through Holmes’ leadership, Hootsuite has redefined the face of social media – bringing Twitter, Facebook and other social networks out of the dorm room and into the boardroom.
Not Bad for a College Dropout—–Holmes, a college drop-out, started a paintball company and pizza restaurant before founding Invoke Media, the company that developed Hootsuite in 2009.
Target Audience-User Numbers and Growth
Holmes was recently quoted as saying that ‘Hootsuite now boast over 9 million users from around the world and is considered to be one of the world’s most widely used social relationship platforms.’
Holmes has grown Hootsuite from a lean startup to a global leader in social media with millions of users, including 79 of the Fortune 100 companies.
Today, Holmes is an authority on the social business revolution, quoted in The New York Times and Wall Street Journal and called upon to speak at TEDx and SXSW Interactive Conferences. An investor and advisor, he mentors startups in Canada and around the world.
Hootsuite is mobile friendly and has been mobile since 2004, available on Blackberry, Android, iPhone, Keitai, and iPad.
Hootsuite mobile can track shared content, give one a comprehensive social analytics profile, all while you’re are on the go.
Offering convenience for social media professionals who are rarely at their desks. Hootsuite mobile features include, scheduling messages, content and posts, a wonderful feature where you can use the Hootsuite dashboard to pinpoint the exact time you want you’re content to be shared and on which platform you want it shared. Hootsuite also offers an auto scheduler, which is a fantastic feature for organizations large and small, as well as the individual managing their own or one to several client accounts.
Hootsuite in Summary
Leveraging the functionality of Hootsuite, companies, organization and individuals who utilize more than one social channel can use the Hootsuite dashboard to view , analyze and interact with all their accounts simultaneously. Hootsuite eliminates the need to log in and out of each different platform, such as Facebook, Twitter, LinkedIn, or WordPress. One-stop, shopping for information, monitoring and listening.
One can monitor and measure fans, likes, comments and activity using its’ Facebook Insight’s Analytics, one can also review Google Analytics to track revenue, conversion and bounce rate, page views and drill down the site to measure traffic by region. The dashboard also supports Twitter profile stats, where one can gain an overview of Twitter account activity, track number of followers, mentions, etc., and Hootsuite also offers measured data on Owl.ly click stats. That is a lot of information!
As social media professionals we know that mastering a social listening site such as Hootsuite does not happen by simply logging on. That is why it’s wonderful that Hootsuite offers training videos, articles and on-line support. All users are assigned a Hootsuite customer service representative for support and in the event you encounter problems they are only an email away, even with the free enrollment!
For those among us that want to become an expert on “Hootsuite” there is a University for that. For a fee anyone can delve deeper into the functions and uses of Hootsuite by attending Hootsuite University.
For best effect please press the 10 second Auto-play feature at the bottom right hand corner on the Prezi page. ( look for the clock.)
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