Biznik—-going it alone together!



Biznik is a social network directed at small business owners, independent business owners and people who want to start a business. A social sharing platform that invites small business owners and entrepreneurs to become members of the Biznik community, where people are passionate about their business.

Founded 2005, Biznik was one of the first online communities that blended online interaction with real world face-to-face events. Individual business owners or even want-to-be business owners can join this network to connect with other business owners and entrepreneurs. The site offers rich content to include articles, videos, peer-to-peer collaboration and events members can attend. Biznik members, known as “Bizniks” can learn from other members, get better at what they do, and gain new business referrals.

The Biznik site describes its members as “united by an independent spirit and a common belief that collaboration beats competition.”

Who are Bizniks?

According to Biznik, they are freelancers, independent contractors and small business owners; entrepreneurs, solopreneurs and micropreneurs; students of business, and corporate employees with dreams of working for themselves. From the home page one can view member’s profiles by state and category. A few clicks on the members tab uncovered 495 real estate agents, 468 entrepreneurs, 203 web-developers and 124 event planners, and that was just in the state of New York! Members can be sought out by city, state or by what type of business they are involved in by searching the entire Biznik community. There are hundreds of categories to search from that includes people from all over the country.

Biznik is not another Facebook

Biznik is a social media platform where peers are building relationships, increasing their visibility, strengthening their reputation, and exchanging support.

Permeating all public interaction, is the 95/5 Principle that limits blatant self-promotion and sales to 5% of the content on the site and inside events. This is not a place to find customers, it’s a place to pass referrals, and be a source of opportunities, new ideas and support.

Who founded Biznik?

Frustrated with the selection of business networking opportunities out there, the Biznik community was founded by two independent business owners, Dan Mccomb & Lara Feltin, in an effort to create “business networking that doesn’t suck.”

Members Pay for the Biznik Privilege

There is a basic membership that includes one’s profile and the limited ability to participate for $79 a year. A Pro membership that provide everything the basic does, plus the ability to publish articles, host events and join groups for $14 a month. Or one can choose to become a Pro-VIP for $29 a month that provides all of the above, plus unlimited editorial support and customized assistance.

There is also a free option where users can RSVP for events.

Is Biznik a Stand-Out?

I think the Biznik community provides an excellent way to reach like-minded people who share the same goal–to be a successful business owner!

It is a great place to begin for people who wish they could start a business but don’t know how. The events that are posted to the site present a unique opportunity to start networking face to face. Other members know what the purpose of the site is and are there for the seam reason.

I would recommend this site to people, like my niece, who wants to start her own business as an event planner. What better way to learn than from a peer who is already in the business?

The Biznik concept is solid!



Proximity Marketing?

Proximity marketing could work well for this platform. Biznik could use it to announce events to members who might be in the area where an event is taking place. Proximity marketing could also be used to alert members that are within the vicinity of another members store front. Once notified via their mobile device members can accept the invite to attend the event or choose to stop by for a face to face meeting with another Biznik member.

The Marketing Mix for Biznik?

Along with the Facebook, Twitter, LinkedIn and Google+, Biznik could benefit from using Instagram and Pinterest to promote photos from events. Email marketing is a must for this social sharing network, along with more traditional integrated marketing efforts such as television, billboards, trade magazines and mail products such as Every Door Direct Mail by the U.S. Postal Service.



Posted on July 8, 2014, in In Your Own Words MMC-5006 and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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