Author Archives: darleenr
Displaying the power of mail
Will it surprise you to learn the Postal Service was one of the hits at this year’s Consumer Electronics Show?
CES brings technology enthusiasts and business leaders to Las Vegas to see the latest gadgets, including some that won’t hit the market for months. The 2015 show was the largest in history, drawing 150,000 attendees and more than 3,600 exhibitors.
USPS was one of the most popular exhibitors. Each day, hundreds of potential customers visited our booth to ship their purchases — and to learn about the power of mail.
For example, our display featured a station dedicated to digitally enhanced mail, which uses QR codes and other technology to bring traditional mailpieces to life.
Attendees could also play a memory game using Priority Mail and Priority Mail Express boxes and have their picture taken at our state-of-the-art photo booth, where they could create ready-made postcards using famous Las Vegas landmarks as a backdrop.
No less an authority than Time.com identified the Postal Service’s booth as one of the “most eye-catching.” The site described it as “a booth with a tasteful, boxy design, which perfectly captures the essence of packaging and shipping.”
Hey, we couldn’t have said it better ourselves! Check out some of the booth photos below:
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 580 times in 2014. If it were a cable car, it would take about 10 trips to carry that many people.
Big Ideas & Bold Confidence
Grown at The Center for Entrepreneurship and Innovation
The Center for Entrepreneurship and Innovation (CEI) at the University of Florida (UF) is one of the first specialized entrepreneurship degree programs of its kind. CEI offers the nation’s most comprehensive specialized master’s degree focused on entrepreneurship, with the Thomas S. Johnson Program. In one year students will earn a Master’s of Science Degree with a major in entrepreneurship. Students will learn entrepreneurial theory and practice which they can apply to real-life, real-time consulting for a small business, or for the creation of their own.
The center also offers a Veterans Entrepreneur Program (VEP) a college entrepreneurship program that mirrors the master’s program designed to help disabled veterans. VEP is intended for veterans interested in starting a new venture as a means to financial independence and for veterans who have an existing business for which they would like to increase profits.
Students attending either program will learn to think and approach challenges with an entrepreneurial mindset and learn how to channel that energy for success!
Budding entrepreneurs or individuals seeking to improve the business they currently own or work at, using an “entrepreneurial approach”. Students currently attending the University of Florida or another university who seek something other than a traditional degree program. Students and individuals who have decided that entrepreneurship is the path they wish to follow.
The strength of the program, first and foremost is that it is part of the University of Florida, which in 2013, was designated as the 14th best public university in the United States by News & World Report.
A unique and innovative program–The Center for Entrepreneurship and Innovation (CEI) at the Warrington College of Business Administration, at the University of Florida offers the nation’s most comprehensive specialized degree program in entrepreneurship.
The greatest strength for VEP is that it is free for Veterans who are selected for the program! Costs are underwritten by the sponsors and private donors with operation and program development provided by the Center for Entrepreneurship and Innovation, and the University of Florida.
Value Proposition to Potential Students: In addition to an excellent education, from graduation day on students will be ready to start their own business.
The Prestige of a MSE degree from the University of Florida.
GatorNest: GatorNest, students are able to engage their analytical and creative skills and apply them in unscripted situations, ultimately enhancing the learning process while creating value-added solutions to problems facing early-stage ventures.
Map Your Start Up APP: http://mapyourstartup.co/home/index App that allows students to see other student’s entrepreneur endeavors. The App solidifies results of the program.
Tuition Assistance: The program partners with other in-state and certain southeastern colleges to help offset the cost of tuition.
University of Florida has student financial programs open to all students http://warrington.ufl.edu/graduate/academics/mse/financial.asp#SREB
The school is going to be launching on-line classes in the spring of 2015, presenting an excellent opportunity to open up the program to students everywhere.
There is plenty of room to grow the social media presence of the program from its current state to one that will greatly improve its Search Engine Optimization (SEO).
The Branding of the Center for Entrepreneurship and Innovation
There are some basic questions that must be asked and answered in order to define the “brand” of “The Center for Entrepreneurship and Innovation.” Taking a cue from Forbes contributor Kate Kiefer Lee, from her 2012 article describing how to define a brands voice will be the first important step we take to connect with potential students.
I suggest we begin there, by asking basic questions regarding the “brand” of the center. Once we identify the answers we can use the findings as the basis for creating content which can be repurposed and used across all social media platforms to reach a larger audience.
Specific Recommendations for CEI’s New & Improved IMC Approach
Clear the Fog — There needs to be a clearer delineation between the school and the program offerings. The logo being used by Warrington is too similar to the WordPress logo and I suggest it be re-branded or updated. I am suggesting the tag line “Big Ideas & Bold Confidence” be utilized throughout all promotional materials and across all social media platforms.
Much more attention and man-hours needs to be invested to grow your on-line community. Currently across all existing social media platforms, Facebook, Twitter and the Blog the program is falling short.
Here is a simple solution: Implement a three-month intern type rotation of UF students who are enrolled in the social media master’s program to work as social media managers. The students will gain real-life experience for their resumes, while the Center for Entrepreneurship and Innovation will gain consistent content and professional quality engagement without the costs associated with hiring a seasoned social media company. Employ at least three social media students per rotation in order to improve content and gain consistency.
Expand social media platforms to include LinkedIn, Pinterest and Goggle+. Incorporate a scheduling tool such as Hootsuite to plan content more uniformly. Use Hootsuite Analytics to identify top performing content, best time of day to post, demographics, etc. Test new content across all social media platforms. Mix new “test” content amongst uniform, generic informational posts. Include Infographics, polls, calls to action and contests.
Finally as much as possible the school needs to be as mobile user-friendly as possible. Therefore any content that can be mobilized should be.
This week’s assignment calls for a response to both a negative and positive tripadvisor post
Each student must respond as if they were the Social Media Manager in charge of Public Relations for a hotel, the Hyatt Regency of Orlando Florida and the Hilton of Fort Lauderdale, respectively. For those who may not be familiar with tripadvisor, it claims to be the worlds, largest travel community. Tripadvisor receives more than 260 million monthly visitors, 60 million members, boasts over 150 million reviews and opinions in 26 languages, made available to both the consumer and business owner. As a consumer one can use tripadvisor to see reviews from other travelers on hotels, travel packages, restaurants and “best of’s” in numerous categories. It’s a site worth checking before you travel for sure! For a business owner, and in this scenario, a hotel manager, how you respond to reviews about your establishment can make all the difference. A carefully crafted response can influence return visits, prospective customers and ultimately a choice to book-or-not-to-book with your hotel.
According to tripadvisor responding to positive and negative reviews clearly demonstrates to both former and prospective guests that you are interested in their feedback and take customer service seriously.
In a December 2013 survey, 77% of respondents said that seeing a hotel management response makes them believe that the hotel cares more about its guests. Over half of the survey respondents also said that seeing a management response generally makes them more likely to book, versus a comparable hotel that did not respond to travelers.
Hyatt Regency, Orlando Florida
On behalf of the Hyatt Regency of Orlando Florida, let me be the first to thank you for returning to our hotel. I would also like to thank you for taking the time to review our hotel as your comments reflect how pleased you were with your stay. Our pledge to Hyatt Regency guests is to offer the very best of both worlds from business travel to tourism, to that end, we are so pleased you decided to come back and this time, with your family.
You may not be surprised to learn the Hyatt Regency of Florida earned a Certificate of Excellence in 2014 by Trip Advisor and the prestigious 4 Diamond Award by AAA. Awards, along with guests reviews like the one you kindly provided demonstrate we are getting it right!
Compliments to the Chef’s
We are equally pleased that you enjoyed the dining at our facility. I will be sure to pass along to Corey Crawford the Chef at the B-Line, how happy you were with the light bite and desert you described as scrumptious. We are proud of the B-line and take pride in the high energy, prompt service, and fine food we make available to our guest 24 hours a day. I see you also took the time to tell us your family enjoyed the Fiorenzo Italian Steakhouse. Chef, James Stafford will be thrilled to add your review to the over 110 existing reviews that rate his restaurant as “better than excellent” on Trip Advisor.
The next time you and your family return to Orlando we would love for you to consider staying with us again. Please feel free to contact me personally at (407)-284-1234, to discuss making your next stay with us even more pleasurable than the last.
Until then don’t forget to follow us @HyattOrlando on Twitter, visit our Facebook page, and view our Pinterest page to bring back some special memories. Remember to check the Hyatt website for specials and discounts too! Thank you again for providing your valuable review on tripadvisor of the Hyatt, Orlando and we look forward to seeing you and your family again.
President & Chief Executive Officer
On behalf of the Hilton, Fort Lauderdale and Hilton Hotels & Resorts, I would like to extend our professional apologies to you and your husband as it is obvious by your comments we failed to meet your expectations during your recent stay at our property. Each one of your concerns will be addressed with the management and the staff of the hotel to create a better experience for guests going forward.
As the most recognized name in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with “hotel” because of our innovative approach to products, amenities and service. We apologize this, was not your experience.
You might be interested to know that we are currently refurbishing all the rooms at the Fort Lauderdale property which, when finished, will include renovated bathrooms, modern walk-in style showers and fashion forward furnishings throughout. It is our hope that if you ever return to Fort Lauderdale you consider staying with us one more time to enjoy the improvements.
Your return will provide the Hilton, Fort Lauderdale an opportunity to show you and your husband how much we have perfected our facility. Please contact me directly at 1-(954)-463-4000 if you decide to give us another try. I will personally see to it that your stay will be a true Hilton Hotel & Resort experience. Please know that every guest and every stay is important to us.
Thank you for reviewing your stay at the Hilton Fort Lauderdale.
President & Chief Executive Officer
This was a fun assignment and an eye opener too! I learned a lot about both hotels and may even stay at one of them when I come to Florida when I graduate! There is a discernable difference between the two hotel websites and one stands out as more progressive than the other. My takeaway—even if you have an established social media presence, or reputation for having excellent customer service, unless you continually focus on keeping your content, your service and your relationships on track, they could easily slip away.