Category Archives: Lessons Learned

Posts that pertain to what I have learned in each class module.

2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 580 times in 2014. If it were a cable car, it would take about 10 trips to carry that many people.

Click here to see the complete report.

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Old School Public Relations in Today’s Academic World of Social Media

New School Pencil Pointers for Public Relations

New School Pencil Pointers for Public Relations

 

 

As an old school Public Relations professional I still depend way too much on the Press Release. Although I believe the Press Release is still a valuable tool there are other venues for reaching an audience and in today’s academic world of social media there are new tools to be schooled on every day.

Public Relations professionals must learn to use Twitter, Facebook and LinkedIn and proficiently in order to step into the line of sight of the reporters we plan to pitch. We need to begin refining our social media skills now. The late bell will have already rung if we wait unit right before we are promoting a big story, introducing a product or selling our latest service. Establishing ourselves as a credible resource to a reporter begins months before the actual pitch. Start immediately by using social media to build relationships and personal rapport.

Later we can harvest that relationship and our efforts by reaching out to reporters as a friend rather than just another Public Relations rep touting the latest and greatest there is to offer. Lisa Barone, Vice President of Strategy at Overit also suggests using paid sites like muckrack where for a monthly fee we can identify who the reporters, bloggers and influencers are that would have interest in our pitch and also find the best way to reach them. Other free social sites such as LinkedIn offers an Advanced Search features that can also help us to do our homework on the reporters we are trying to reach. Through LinkedIn Advanced Search we can verify the size of the reporter’s audience, the amount of traffic their web sites experiences and their influence over followers.

Once we know how to reach the right reporters why not try non-traditional ways to get their attention by using videos, blogs, articles, infographics, animation and even e-books. It’s the new school way to use social to identify who is who and then staying social by keeping their interest.

Google Alerts, Twitter Search and Chrome Extension Mentions are free apps that can help us search out content. I have been using Google Alerts for some time now and find it easy to use. You just put in what you are searching for like “your name” “product name” or “company name” and every time the name appears in the media you are alerted via email.

Sending out a Press Release then using online tools like Google Alerts, and Hootsuite can help us keep it going. Old school mixed with new, will help us keep the story alive longer, and if we have used our social media academia correctly, even graduate our content to the next level.

Let your ideas be heard.

Let your ideas be heard.

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Social Fundraising — Epidermolysis Bullosa

Butterfly

 

 

 

 

 

 

 

 

 

 

I absolutely learn something new with every course module of my social media studies. I now know that there are fundraising sites that we can all access and some are completely free! We can use these sites to raise money for whatever cause that may move us or look to these sites to donate money for the same reasons. Here are two that are very easy to access:

https://givver.com/

http://www.fundly.com/

Learning of these types of sites was of particular interest to me because a dear friend had approached me recently asking if somehow I knew of a way to help fundraising, donations, etc. for children with a terrible disease.  Being in public relations for over 10 years, I thought I might be able to help.  My friend champions the cause of trying to raise awareness and funds for the cure of Epidermolysis Bullosa.

Epidermolysis Bullosa was a disease I knew nothing about, yet after some schooling from my friend, who is in the medical profession, I became enlightened to the tragic affliction and learned that worst of all, most of its victims are tiny infants or toddlers.

Epidermolysis Bullosa (ep-ih-dur-MOL-uh-sis buhl-LO-sah) is a group of skin conditions whose hallmark is blistering in response to minor injury, heat, or friction from rubbing, scratching or adhesive tape. Four main types of Epidermolysis bullosa exist, with numerous subtypes. Most are inherited.

Most types of Epidermolysis Bullosa initially affect infants and young children, although some people with mild forms of the condition don’t develop signs and symptoms until adolescence or early adulthood. Mild forms of Epidermolysis Bullosa may improve with age, but severe forms may cause serious complications and can be fatal.

There’s currently no cure for Epidermolysis Bullosa. For now, treatment focuses on addressing the symptoms, including pain prevention, wound prevention, infection and severe itching that occurs with continuous wound healing.

After learning about the condition, I reached out to the traditional venues which I was familiar with for fund-raising efforts with little success. However, after reading the article by Aaron PerLut, Founder of Elasticity, I learned perhaps there was more information I could pass on to help my dear friend to support “Butterfly Children” a term often used to describe younger patients (because the skin is said to be as fragile as a butterfly’s wings.)

This all came about because my friend met a young child and her parents at her place of work with the affliction and now she speaks about how that meeting has changed her life. I have forwarded her the information regarding social fund-raising and have encouraged her to utilize this on-line social media platform to help raise awareness to the cause of Epidermolysis Bullosa.

Content dedicated to people like my dear friend KK and of course the “Butterfly Children.

To read more about social fundraising:

http://www.forbes.com/sites/aaronperlut/2013/07/11/real-time-marketing-a-social-media-layup-that-any-brand-should-not-miss/

To learn more about the affliction:

http://www.rch.org.au/kidsinfo/fact_sheets/Epidermolysis_bullosa/

http://ghr.nlm.nih.gov/condition/epidermolysis-bullosa-simplex

http://www.mayoclinic.com/health/epidermolysis-bullosa/DS01015

Images below—Be Aware—Graphic Depiction of EB

https://www.google.com/search?q=butterfly+child&espv=210&es_sm=122&source=lnms&tbm=isch&sa=X&ei=0NdxUvmON62vsQSvqIDQBQ&ved=0CAcQ_AUoAQ&biw=1920&bih=979#es_sm=122&espv=210&q=butterfly+child&tbm=isch&facrc=0%3Bbutterfly%20child%20disease&imgrc=_

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SEO TOP TEN TIPS WORTH SHARING

USPS Public Relations Professional Passing on Valuable SEO Tips!

 

 

 

 

 

 

 

 

 

 

 

Simple and smart tips provided by Dan Simon contributor at team Cognito are worth sharing.

1. Content: Write good content that is updated regularly. An obvious yet basic quality control issue.
2. Showcase coverage: Add a Newsroom to store updated content.
3. Keywords: Use tools such as Google Analytics to see which keyword phases result in the most goal conversations.
4. Phrases: Select a niche hey phrase with lower competition. Use this free site to find your niche http://www.wordstream.com/keywords
5. Keyword Ratio: Use your Keywords Wisely.
6. Text Styling: Use bullet points, bold or italicized words.
7. Images: Use keywords in the title and the tag of the images you include.
8. Video Tags: Tag videos with the proper keywords to rank higher.
9. Hyperlinks: Hyperlink phrased that contain your keywords.
10. Analytics: Conduct regular Analysis via Google Analytics or other search engines that can help you analyze your data.

 
Search Engine Optimization takes planning and thought. As I said in my earlier blog posts we must learn to “Post on Purpose.”

 
What does posting on Purpose (POP) require of us? POP includes ensuring we are using quality content, keywords and niche phrases, images and videos with titles. We can also re-purpose content by converting it into a Slideshare presentation. Slideshare can be used with a PowerPoint deck it could simply be a document, yet the best part is that Google indexes the content within seconds. Making you and your content more searchable!

 
Images: we all know we should include images but we must remember to include a good titles and tags on images or videos we post. Keywords used on tags or titles will make our total content more searchable. We can all start with our profile photo. Do you have a title under your photo? If you don’t you are missing a searchable moment which could mean more traffic to your site.

 

 

Challenge: Take a blog post and convert it into a slideshare presentation and upload it to slideshare. Is your content searchable?

http://www.wordstream.com/niche-keywords
http://www.linkedin.com/company/cognito

Boxing Clever-(Social Media Analytics) -The Old- One- Two

How-To-Get-Your-Next-3-Clients

After reading six articles and viewing one Infographic in an effort to try to take my best shot at Social Media Analytics, my conclusion is that…..in theory, it makes a lot of sense for a business to use these tools to track and learn how to listen to their social media audience. Don’t get boxed into a corner in trying to choose one site because it may take significant amount of time to determine which one of the Social Media Analytic platforms fit your needs. Be it your personal brand or a new client you are trying to land, without a doubt  you are stepping into the ring.  Now to prepare for the bout.

We have all used Google to search subjects and have been frustrated at all the “noise” versus content we receive back, (Ads, something not even close to our search subject, even the Yellow Pages pop up ) we have all been there. This can lead to frustration and make us want to throw in the towel let us remember Social Analytics is a way to cut down on that “noise” and get in there.

boxing-gloves1

Before the bell rings, we must prepare ourselves mentally by thinking about: Time….If you are in the business of Social Media, and Social Analytics  you can save yourself  a lot of time, especially, when you have no time, by taking a few tips.  If you are trying to land a new client or keep an existing client happy, Social Analytics makes the art of social listening and its data, a lot easier to get your hands on. Social Analytics provides a tool to target WHO is listening, WHAT is important to them and what they are TALKING about. Simply knowing that your clients brand was mentioned is not enough to win, knowing in what context, can give you that extra shot you may need to win over a new client or retain one.

Before you step in the ring, remember to learn the lingo. Social Media Analytics provides a platform to do just that. Even if you only have a day to train, Social Analytics can at least make you confident enough that you can hold your own. Don’t let anyone beat you to the punch, get in there and learn the art of Social Media Analytics, now get in there…Ding, Ding Ding.

Which Analytics tool should you use to prepare? That all depends on the time you are willing to put in to train:

Social Media Knock-Out!

To land the client, win the belt, or retain your title you need to be on “Social Ears.” Socials Ears is an on-line subscription based system that blends traditional social listening technology that scans social media channels such as Twitter/Facebook/LinkedIN with content analysis technology that just started to be used by advanced search engines. Having inside information like this before you step into the ring will give you a considerable advantage over your opponent or any challenger.

For those of us not about to take on a prize-fight but still want to be a contender we can check out the following (Free Apps) to train for any upcoming social analytics challenge we may be facing:

Hootsuite-(Free)-Manage multiple network and platforms in order to measure engagement, even specific campaign results. It’s easy to use and you can monitor up to five profiles.  (Knock-out)

Buffer-(Free)-Sharing platform helps you to schedule sharing therefore allowing you to have someone in your corner. Buffer will help you schedule posts, tweets and content before the bell rings.

Let’s Get Ready to R…….

After reading six articles and viewing one Inforgraphic in an effort to try and take my best shot at Social Media Analytics my conclusion is that…..in theory it makes a lot of sense for a business to use these tools to track and learn how to listen to their social media audience. Don’t get boxed into a corner in trying to choose because it may take some significant amount of time to determine which one of the Social Media Analytic platforms fit your needs. Be it your personal brand or a new client we represent stepping into the ring, we all need to prepare for the bout.

We have all used Google to search subjects and have been frustrated at all the “noise” versus content we receive back, (Ads, something not even close to our search subject, even the Yellow Pages pop up ) we have all been there. This can lead to frustration and make us want to throw in the towel let us remember Social Analytics is a way to cut down on that “noise” and get in there.

Before the bell rings, we must prepare ourselves mentally by thinking about: Time….If you are in the business of Social Media, Social Analytics can save you a lot of time, especially when you have none. If you are trying to land a new client or keep an existing client happy, Social Analytics makes the art of social listening data a lot easier to get your hands on. Social Analytics provides a tool to target WHO is listening, WHAT is important to them and what they are TALKING about. Simply knowing that your clients brand was mentioned is not enough to win, knowing in what context can give you that extra shot you may need to win over a new client or retain one.

Before you step in the ring, remember to learn the lingo. Social Media Analytics provides a platform to do just that. Even if you only have a day to train, Social Analytics can at least make you confident enough that you can hold your own. Don’t let anyone beat you to the punch, get in there and learn the art of Social Media Analytics, now get in there…Ding, Ding Ding.

Which Analytics tool should you use to prepare? That all depends on the time you are willing to put in to train:

To land the client, win the belt, or retain your title you need to be on “Social Ears.” Socials Ears is an on-line subscription based system that blends traditional social listening technology that scans social media channels such as Twitter/Facebook/LinkedIN with content analysis technology that just started to be used by advanced search engines. Having inside information like this before you step into the ring will give you a considerable advantage over your opponent or any challenger.

For those of us not about to take on a prize fight but still want to be a contender we can check out the following (Free Apps) to train for any upcoming social analytics challenge we may be facing:

Hootsuite-(Free)-Manage multiple network and platforms in order to measure engagement, even specific campaign results. It’s easy to use and you can monitor up to five profiles.  (Knock-out)

Buffer-(Free)-Sharing platform helps you to schedule sharing therefore allowing you to have someone in your corner. Buffer will help you schedule posts, tweets and content before the bell rings.

Let's Get Ready to R.......

Let’s Get Ready to R…….

Klout- (Free)-Measures your on-line Klout through the most popular social media forums. (Pound for Pound) you can get an easy to understand score.

There is an entire world of Social Media Analytic sites that anyone can use to prepare for the next big prizefight. Some of the analytic tools are free and easy to use, while others I have not chosen to mention in this post are complicated and would require a champ to be able to begin pounding away for results. As a Lightweight, for now, I am staying in my corner. Pull up a seat, and make it a ringside seat to explore your many options to become a Social Analytics champ.

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