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USPS Wows AT 2015 Consumer Electronics Show

Displaying the power of mail

 

Will it surprise you to learn the Postal Service was one of the hits at this year’s Consumer Electronics Show?

 

CES brings technology enthusiasts and business leaders to Las Vegas to see the latest gadgets, including some that won’t hit the market for months. The 2015 show was the largest in history, drawing 150,000 attendees and more than 3,600 exhibitors.

 

USPS was one of the most popular exhibitors. Each day, hundreds of potential customers visited our booth to ship their purchases — and to learn about the power of mail.

 

For example, our display featured a station dedicated to digitally enhanced mail, which uses QR codes and other technology to bring traditional mailpieces to life.

 

Attendees could also play a memory game using Priority Mail and Priority Mail Express boxes and have their picture taken at our state-of-the-art photo booth, where they could create ready-made postcards using famous Las Vegas landmarks as a backdrop.

 

No less an authority than Time.com  identified the Postal Service’s booth as one of the “most eye-catching.” The site described it as “a booth with a tasteful, boxy design, which perfectly captures the essence of packaging and shipping.”

 

Hey, we couldn’t have said it better ourselves! Check out some of the booth photos below:

USPS Educates Consumers at Consumer Electronics Show 2015

USPS Educates Consumers at Consumer Electronics Show 2015

 

 

 

USPS Priority Mail Game Show

USPS Priority Mail Game Show

 

 

 

 

USPS at CES 2015

USPS at CES 2015

The USPS is Important to Most Surveyed

The surveys “The Check is in the Mail” and “The Check is in the Mail-2” delivered First-Class results for the USPS. I am happy to report that of those surveyed the majority feel the USPS is important to them. The actual question posed to both groups was “Please rate how important is the US Postal Service to you?” Respondents chose between Very Important, Important, Sort of Important, Not very Important or Not Important at all. Not one person, taking either survey answered Not very important at all!

Not Important at All

A Stamp is Forever

Everyone Loves Stamps

I really thought a few of those surveyed would have chosen that answer. I was betting all the folks who would take the survey were fellow students and I assumed most of you were in your thirties or younger. With that assumption I was thinking the younger you are the least likely you would be to use the USPS.

I was wrong on the assumption of age or perhaps my younger classmates chose not to participate. I was surprised that the average age category chosen on both surveys was 55 to 64? I could understand the average age of “The Check is in the Mail-2” survey would be older because I purposely asked that friends and family pass it on hoping for a Snowball result. That did not happen as the highest number of survey participants was 15, no snowball there, not even a small one.

Why two surveys? It was called to my attention that in the first survey, “The Check is in the Mail” the way in which I had posed questions 2, 3, 5 and 8 did not allow for all the possible answers. I created the questions thinking everyone visits their local post office and I assumed most everyone knows a lot about the USPS. Not true! So, I added an “I don’t know option and clarified the others. This exemplifies why researchers really need to think about the questions before we post a survey and open it to the public. We cannot assume every question is clear. To that end I will consider “The Check is in the Mail” a PRE-Test! “The Check is in the Mail-2” I will consider my RE-test.

The Results Are In

Results for “The Check is in the Mail-2” were a little surprising, here are the highlights: The highest age demographic taking the survey was 55 to 64 years of age. Of those 26.67% paid a bill using the US Postal Service in the same week. While another 26.67% can’t remember the last time they used the US Postal Service to pay a bill. (Perhaps due to their age!)

33% percent of those surveyed visited a post office this week, while another 33% went last month. That number might be higher than normal because I did not take into consideration the Christmas Holiday and therefore the number might be inflated. Across the board results for Question 4) How often do you purchase US Postage stamps resulted in 33% purchased every month, 33% purchased every six months and 33% purchase once a year.

66.67 % of those surveyed knew the correct price of a postage stamp which was impressive as the First-Class rate of potage had just gone up on January 26th and right before I posted the survey. 66.67% say they receive letter mail everyday while the same percentage receives a packages per month.

About half of those surveyed knew that the Postmaster General is Patrick Donahoe, while another half did not know who the Postmaster General was at all.

The last question asked was “When was the last time you wrote a letter or a card and sent it through the mail?” 54% said they mailed last month. 54% is most probably higher than at other times of the year as we just finished with the busiest time of the year for the USPS December. It would make sense to send out the survey once a quarter to see if the results differ.

The USPS is Important to Those Surveyed

USPS Still Important To Most

US Postal Service survey–“The Check is in the Mail-2”

The most important question in both surveys was “Please rate how important the US Postal Service to you?”

“The Check is in the Mail” 27.7% said it was Very Important while 63.64% said it was Important.

“The Check is in the Mail-2” 40% said it was Very Important while another 40% said it was Important.

In conclusion both surveys delivered good news for my organization. The USPS is Important or Very Important to those who took the survey. I thank everyone who participated and for their support of the United States Postal Service.

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Cheat Tweet

Twitter

Cheat Tweet

Here are some tips that really stood out for me in this week’s readings I think are worth sharing.

Create content that is relevant and resonates with your followers. I can see how I can apply that to the  @USPS tweets. Currently, we don’t use Twitter to sell our products; we are using it more for providing information. As far as my personal Twitter account I see that in order to gain followers I am going to have to reinvent my image. Instead of presenting myself as a student that knows nothing about social media going forward I plan on presenting myself as an industry expert on the Postal Service. I am going to post a tweet today regarding Priority Mail with a call to action to see what kind of response I get.

Knowing that Twitter is a pull marketing tool rather than push, I plan to entice followers by leveraging our free Priority Mail boxes and educate consumers to the fact that the USPS can deliver the boxes right to their home or business for free. So instead of just blindly going on Twitter and spitting out any information that comes to mind the content should have a strategy. Today my tweet will be planned!

Other tips I found helpful from the reading were to keep tweets short and use 1 or 2 hashtags in the tweet. Tweets with images or links are more engaging than just text. Employing a “Call to Action” is always a good way to grow engagement. The call to action can simply be to ask your followers to “Retweet or “RT” your Tweet.

The most important Twitter tip I picked up from the readings was to always respond to every tweet. At least two of this week’s readings mentioned that it’s important to respond to everyone that tweets you. Finally I have never heard of Notebook of Love @Notebook, who knew? Oh, I guess 4,729,400 people did!

USPS Content

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My company the US Postal Service is actually on the right track when it comes to posting engaging content. We do post lots of content regarding our employees and all the wonderful things they do to serve the American people. Hundreds of postal employees every year save the lives of their customers in the course of delivering the mail. When stories of heroic postal employees are posted on our Facebook page we experience more shares, comments and likes.

Since the US Postal Service reaches every American home and business every day we have the opportunity to look out for our customer’s welfare. USPS Letter Carriers keep a watchful eye out for their customers who may be seniors or have special needs. Other times the Letter Carrier is in the right place at the right time to hear a cry for help.  Here are a few examples:

 

Kenneth Maly – Grand Island, NE, Letter Carrier
Grand Island, NE, Letter Carrier Kenneth Maly heard a customer cry out for help. The woman said she’d fallen and couldn’t move. Maly went to a neighbor’s residence and called for an ambulance. The customer was later treated at a hospital for a broken leg. It was an especially eventful day for Maly, who earlier at his office had been recognized with a 35-year service award.

Jackie Burton – Sun City, CA, Letter Carrier
Credit Sun City, CA, Letter Carrier Jackie Burton with performing double-duty recently while assisting an elderly wheel-chair bound customer who had fallen. While delivering to her home, Burton heard the woman cry out for help. Burton called 911 and stayed with the customer until the paramedics arrived. Burton then secured the woman’s dogs so that emergency personnel could enter the yard.

Deon James – Los Gatos, CA, Letter Carrier
While driving on his route in Los Gatos, CA, Letter Carrier Deon James saw a man lying on the sidewalk. When he stopped to investigate, he discovered the man was unconscious, suffering from an allergic reaction to a bee sting. James called 911 and cared for the man according to the operator’s instructions until paramedics arrived. Originally found by James in critical condition, the man was admitted to intensive care and has fully recovered.

To learn more visit local heros.

The Postal Service is posting content on Social Media about what we know, our employees, our products and services with positive results. This week’s readings did spark an interest to branch out into being more helpful to our followers. Mailing and packaging tips for the upcoming holidays and all the ways usps.com is a virtual Post Office

I am posting content about what I know, the US Postal Service. Going into my 27th year with the Organization and having held numerous positions including beginning my career as a Letter Carrier I am posting content about what I know. I also loved the advice to always work with an editor…this is a lesson I have learned the hard way. I love my editor, thank you Denise. 

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